Each August, up to 10,000 craft brew and music lovers experience two evenings of savory, thirst-quenching craft brews, the music of accomplished performers – local and national, and appetizing eats from local food vendors. We are celebrating the 10th Summer Microbrew and Music Festival where we have raised over $180k for our partner nonprofits and millions for our artists, bands and local business economy. Join this award winning music and food festival with us by activating your brand with multiple consumer touch points and lasting experience positive impacts!
Our sponsors make it possible for The Microbrew & Music Festival to support hundreds of community-based artists, small businesses, vendors, farmers, local food providers, arts and entertainment companies, hotels and motels, and others throughout Michigan. This commitment only strengthens our purpose of enriching each local economy. Our main goal is working with sponsors to find a meaningful impact that reaches this strong core demographic from the 21-65 but the majority is the 21-45 demographic.
We can offer:
- 100,000 email blasts to local/regional and Midwest
- Millions plus in impressions and social media over all our sites and close partner sites
- Marketing on all print, radio, poster placement in 6 counties, street team, on-air mentions and interviews, and all traditional marketing
- Marketing at the festival with signage and on stage mentions over four stages
- We print 7500 programs and offer ad space and branding with your featured area of the event
- Lead generation campaigns on site and pre-festival working closely with our team and your campaign
- Access to email every ticket buyer reaching up to 10,000 attendees as well as our full data mine of all ticket buyers for the 28 total nights we have hosted Summer and Winter Traverse City Microbrew Festivals
- Branding on fencing and high traffic on site points
- GoBo Logo Branding on Saddle Spans and on structures
- Main Stage banner and logo opportunities
- All get entered into our Gratitude Campaign on banners, program and social media efforts
Please ask us about our:
- Custom Sponsorships – Present Main Stage, Craft Beer Education, Volunteers and Zero Waste 10 year strong program, Silent Disco where you have 2000 wireless headsets and the fan has 100% retention to your messaging, Safe Driver Program, VIP experience or other featured elements, Hospitality Program and ticket packaging and more.
- In-kind product activations – Samples, sales, volunteer and artist activations.
- Advertising and marketing opportunities – Social, digital, film, giveaways, traditional marketing, radio, TV, print, street team, ticket giveaways, swag and other pre and during festival activations and much more.
- Vending booths and opportunities – Contact us about vending especially related to the craft beer, music, food and festival industry. We have very limited opportunities for vending but many vendors return annually and rave about the response.
- Sponsor Resources Hookups – We offer every sponsor options on a custom branded 10×10 or 10×20 full-color top of line tent starting at our cost of $499.00 and comes with a Lifetime Warranty. Options for branded flags, walls, table covers and banners are available. We are launching a new E-commerce site to also add your products to our marketing and efforts.